North Star Digital Marketing
Office 303.two-four-three.0625 • Jeff(at)NorthStarDigitalMarketing.com • PO Box 797, Kiowa, CO 80117
Web Work
Web Content and Search Optimization. Are you content with your web content? When developing websites, it seems like the most important task is the first to be ignored. Good relevant copy that tells the story of your firm and its offerings in a way that not only promotes your business but helps your website be found through organic search engine optimization (SEO).
Search Engine Marketing. Need to give your firm a fast boost? We have been certified in search engine marketing (SEM), aka “Google AdWords” to help you kick start your company’s online marketing.
Content Marketing. Content marketing is both a marketing and an SEO technique. It gives your site visitors good reasons to become customers and gives search engines, and therefor web searchers, plenty of opportunities to connect with your website. We are experienced writers who can develop the content you need to do both.
Public Relations for the Digital Age
Our principal, Jeff Salmon, is a writer and editor for a national publication with 11 years of experience and a track record as a PR professional for more than twenty. He brings a unique “both sides” approach to developing a comprehensive public relations program for your business. Imagine a well-written article that puts your company in the spotlight, that you can reprint and use as a sales piece and even add to your website to boost your credibility.
Jeff knows what the media is looking for (and what they aren’t) and can help you manage this effective, but complicated, technique. Services include: press releases, media kits and feature story creation.
Email Marketing
If you have a customer list and something to say, then you have the foundation for email marketing. We can take you to the next step. And if you don’t we can still help!
Marketing Collateral
Collateral material is the name for the many supporting documents, (formerly printed, now digital) that help support your firm’s sales and marketing efforts. Brochures, sell sheets, data and fact sheets, and press/media kits are just a few examples. Again, our twenty plus years of experience make us well-equipped to handle the writing and producing of these pieces in digital formats.